![]() When writing them it is important to follow the following tips to follow Google's guidelines to try to rank better. If it is possible with your main keyword or synonyms, specially in the case of title and meta-descriptions tags. That's why, when you write meta tags you should remember to include the page's theme or its topic. Then, if you have designed a well implemented SEO strategy, it will help you rank your pages automatically. If you are wondering how to write meta tags to have a better performance it is important that you always write content thinking about your users. On the other hand, with content="index" we do tell the robots that we want to be indexed to appear in the SERPS results:įor this reason, it is very important to know how to avoid these examples of meta tags that can considerably decrease the visibility of the website on search engines. With this example of robots meta tags, it's difficult to get organic clicks on a web page from Google since it will not be listed. In this case, we are talking about the robots meta-tag with content="noindex" through which we indicate to search engines that we do not want a page to be indexed - therefore visible - in the SERPs. On the other hand, if we do not optimize the title tags with the main keywords and topics of the page, nor in an attractive way, it will be more difficult to appear in the first positions of the SERPs.Īnd not only that: avoiding keyword stuffing is also recommended, which means that we shouldn't repeat a word too much because otherwise it looks unnatural.Įxamples of Meta-tags that Can Damage Our Whole Digital StrategyĪ bad setup of a meta tag, either by mistake or lack of knowledge, can considerably damage the entire visibility of the website. This way we can manage to appear even above large websites or directories. They should be written in a unique and original way so that they describe the content and attract the attention of visitors. With meta title and meta-description tags we indicate both robots and users the main topic of the page and what it is about on the SERPs. Examples of Original Meta Title and Meta-description Tags Let's see some examples of how you should and shouldn't write meta tags. Meta tags are an essential part of a successful SEO strategy, that's why it is important to write them in a unique way, keeping Google in mind in order to rank higher, but also thinking about the user. With a good writing and configuration of meta tags, we can help robots to have a better understanding of the content of each page of a website, so that we are more likely to rank higher in the SERPs.Īdditionally, meta tags can offer additional and quality information to the users in order to achieve more clicks and a higher CTR in the searches, as well as to offer them a better experience within the website. This turns meta tags into core aspects of an SEO strategy for two main reasons. ![]() Meta tags are used to indicate to search engines whether a page should be indexed or not, and adds additional information about its content. ![]() Meta tags are one of the main channels that a website has to communicate with search engine robots - those responsible for crawling the content of the pages to be indexed. Meta tags are added to the section of pages and can only be seen in the HTML code: They are influential in determining the visibility of a web page on the SERPs. Meta-tags are snippets of HTML code capable of being crawled by search engine robots such as Google. Let's discover what meta tags are, why they matter for SEO, and how to use them correctly to reap the benefits. ![]() On the other hand, they can negatively affect your website's SEO ranking if written improperly. ![]()
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